Tiny Tales

Unlimited access to the best children books of all time anytime, anywhere. 

Overview:

  • 5 Day Design Sprint

  • End to End User Research & Design

  • High Fidelity Prototype using Invision

My Roles:

  • UX Researcher

  • UX Designer

  • UI Designer 

Tools Used:

  • Sketch

  • Miro

  • Invision

  • Pen & Paper

Timeline:

  • 1 Week

Intro & Problem:

Tiny Tales App is a startup company where authors and illustrators upload their children's stories for parents to read. As they’ve grown their online library collection, parents have expressed difficulty navigating their app.  I was brought onboard to do a 5 Day Design Sprint developed by Google Ventures to answer critical business questions. Through research, design, prototyping and testing ideas with customers, I was able to develop a platform that helps parents find the right stories to read to their children.

Day 1: User Story Map / Research Findings

Day 1 involved familiarizing myself with the product, user pain points and mapping out solutions that would reduce the time spent finding the right story to read to their children. Parents would determine the category of story to choose (stories of the week, recommended for you, age appropriate stories) and also read other parent reviews of the stories before selecting what type of story to read.

Day 2: Sketching

Day 2 consisted of evaluating our competitors “lightning demos” , using the crazy 8 sketching tactic and determining the most critical screens for the Tiny Tales app. While evaluating other ebook/audio apps that had multiple selection of stories or books to choose from (Kindle, Amazon),  I knew that I wanted to design an interface that was easy to use and followed a similar navigation system as my competitors. With that in mind, I was able to quickly sketch out the new Tiny Tales app interface.  The idea behind this sketch was to have a familiar feel as Amazon / Kindle (scrolling up and down, browsing stories side to side, individual stories popping out to read reviews, etc). I wanted users to move through the app seamlessly and select stories in a short amount of time. 

Day 3: Decisions, Decisions

Once I decided what design I wanted to use, I created a storyboard showing the 5 step process the user would take while navigating the Tiny Tales App.  This process involved the landing page, selecting a story, reading reviews of the story, recommendations, and more. 

Day 4: Prototyping 

On day 4, I turned the storyboard into a prototype and created a “realistic facade” to test out with customers. This was an exciting process as I was able to bring my ideas and sketches into life. I played with different colors, layouts, fonts to create a high fidelity product in matter or days not months. 

Day 5 : Test

The final day of the sprint was dedicated to user testing. I conducted two in person sessions and one remote session. Participants were parents in their 30's-40's and have experienced similar frustrations in finding the right book to read to their children. As for their feedback, it was generally positive. The users knew how to navigate Tiny Tales easily and mentioned that it was thoughtful to have "age appropriate tabs" to choose from. They liked that there was a small synopsis page and that they can read reviews, add reviews, and share reviews of stories.

Conclusion:

I really enjoyed participating in Google's Ventures 5 Day Design Sprint. I learned so much about being agile, working quickly and not overthinking the UI aspect of design. I also enjoyed that I was able to test out my ideas faster, iterate as needed and deliver a product that my clients will enjoy using.  

 

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