Hola, nice to meet you.

I'm Xochitl (Sochi) - a UX Researcher & Designer - based in Los Angeles, CA with an academic background in Anthropology. I help brands turn their ideas into high quality products.

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My Expertise

User Experience Research

Understand First. I take a mixed-method approach using qualitative, quantitative and UX research methods to  understand people and products.

User Experience Design

Position the Brand. Once I am able to empathize and discover complex UX problems, I move on to designing, testing and implementing the product.


Communicate to all. I believe in creating spaces for people to openly and respectfully discuss their ideas to collaborate and accomplish a shared goal.

Wireframing & Prototyping

Bringing work to life. I use tools such as Sketch, Figma, Adobe XD and others to design deliverable products.


All Creative Works

Nice to meet you.

Hey I'm Xochitl,

Having worked in the field of Education, I decided to pursue my interest in UX Design. I gravitated towards this field because of my background in research and desire to explore emerging technologies that influence human thought and behavior. 

I am fascinated to understand the whys, hows, and what-ifs of what makes people think and feel to design meaningful, human-centered experiences that influence positively and bring value to the world. 

Currently, I am working as a UX Design Apprentice at Amazon. If you would like to connectfeel free to reach out and say hi: xmarquez89@gmail.com

Xochitl Marquez

UX Researcher & Designer