Hi, I'm Xochitl.
My path to design started long before I knew what UX was.
Before I ever opened a design tool, I spent years studying the one thing that makes or breaks every product: people.
In classrooms, communities, and cultural contexts, I learned to read human behavior — the motivations behind decisions, the gaps between what people say and what they actually do, and the unspoken needs that most teams never think to ask about.
That's what I bring to every product I touch. Not just the ability to design — but the instinct to uncover what's really going on before a single frame is made. To ask the questions that connect user needs to business outcomes.
I've applied that practice at Amazon and T-Mobile, and across startups and businesses of every size. The context changes. The curiosity doesn't.
Based in Los Angeles. I work best with teams who are just as curious about people as they are about pixels.
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